Amazon A+ Content is an Amazon Seller feature, previously called Enhanced Brand Content or EBC for short, that offers elevated copy and images to improve first impressions and give sellers a better chance to connect with customers and manage their expectations. This tool is exclusively available to approved brand owners who have registered with the Amazon Brand Registry or emerging owners through select managed selling options like Amazon Exclusives or Launchpad.
With A+ Content, sellers enrolled in the Amazon Brand Registry can add products from an approved brand to their catalog and take advantage of more targeted, detailed content. There are two different types of content and display placements on A+ Content, enhanced product descriptions and brand content, which both improve the aesthetic appeal, functionality, and overall customer experience on the product detail page.
A+ Content product descriptions contain more information on product features and use bulleted feature lists to answer shopper questions about the benefits of each item. These features are indexed by Google, giving A+ or EBC Amazon listings more traction in search engine results.
The perks of enhanced product descriptions include:
Enhanced brand content allows sellers to share the background of their brand, values, and product collections, which helps to build a connection with shoppers and stand out from the competition. The interactive experience and engaging FAQs boost consumer confidence and drive sales on the highly competitive Amazon platform.
This A+ Content includes:
A+ Content streamlines the process of improving product listings for higher traffic and conversions on the Amazon website and app.
If you want to take advantage of enhanced product descriptions and more interactive detail pages, you can sign up for A+ Content as a registered brand owner on Amazon. Then you will be able to use A+ Content on all ASINs under the registered brand, with a maximum of 20 pending submissions at the same time.
Visit brandservices.amazon.com/ to enroll in the Amazon Brand Registry and unlock all the A+ Content benefits. Otherwise, Amazon Exclusive and Launchpad sellers can access A+ content without going through the brand registry process.
