As an Amazon seller considering expanding your catalog to new markets, it's essential to understand the most relevant product categories. By studying the top categories on Amazon Brazil, you can craft a sales strategy that aligns with Brazilian consumer preferences and current trends.
In this article, we'll explore the top-selling categories within this marketplace and provide insights into the standout products within each category.
About Amazon Brazil
Before diving into the most popular categories, let’s explore why Amazon Brazil has become so popular in recent years, emerging as one of the fastest-growing e-commerce platforms. Currently, Amazon Brazil attracts around 150 million monthly visitors, representing a 200% growth compared to 2020. With a registered user base of 35 million, over 15% of Brazilians are active Amazon.com.br users.
The platform's success can be attributed to its strong brand recognition among Brazilians and strategic investments to improve service and delivery speed. In the last five years, Amazon has introduced four new distribution centers across Brazil and expanded two-day delivery for Prime members from 120 to over 1,000 cities.
Amazon Brazil’s Top Selling Categories
The high-demand product categories on the marketplace include Beauty, Electronics, Toys & Games, and Home and Kitchen. Notably, these categories offer an excellent opportunity to introduce international products, as local brands are limited. Capitalizing on the strong demand for international products in Brazil can help you diversify your sales, introduce your products at competitive prices, and achieve better margins.
Beauty
The beauty industry has become extremely important in Brazil’s e-commerce market. In 2023, the beauty and personal care category experienced the highest growth in online sales, achieving a GMV growth rate of 5.8%, according to Ebit/Nielsen. The consistent use of beauty and personal care products is a significant aspect of Brazilian culture, as people here associate looking good with being healthy. This extends beyond makeup to include the use of perfumes, haircare, and skincare creams.
In the Beauty category, both men's and women's perfumes achieve high sales on Amazon Brazil. Brazilians wear perfumes every day, regardless of the time. A notable trend in recent months is the rise of Arabian perfumes. There has been a surge in demand for new fragrances with exotic and long-lasting scents, with the brand Lataffa leading this movement. Additionally, skincare products, particularly those featuring Korean and Japanese techniques, are gaining popularity. Offering major makeup brands that are not yet available nationally is another way to make your online store stand out.
Hair care is another subcategory with high sales. In Brazil, hair care is very important, and products such as creams, oils, masks, shampoos, and conditioners are in high demand.
Electronics
The electronics category has a surprising variety of products in demand, including speakers, streaming devices, cell phones, headphones, gaming devices, sports cameras, surveillance cameras, and projectors. The key opportunity in this category is to sell high-ticket items that are not competitively priced in the local market. For electronic products, the quality and authenticity of components are crucial. Ensure that all parts and materials are high quality and, most importantly, original.
Sales of these products skyrocket during special events like Cyber Monday, HOT Sale, and Black Friday. Therefore, we recommend taking advantage of these occasions by offering attractive discounts on your electronic products.
Toys and Games
Another fast-growing category on Amazon Brazil is Toys and Games. This category includes action figures, collectibles, educational toys, building and assembly toys, toys for babies and children, board games, children's furniture and decor, plush toys, outdoor games, and puzzles.
Since Brazilians consume a lot of content and movies from the United States, the demand for licensed games and toys is strong. According to Mara Ronchin, Licensing Director at The Walt Disney Company, this market grew by 15% in 2022, and licensed products have a fan base of all ages and generations. If you sell branded products, having the license and authorization to sell is essential. Many brands only allow authorized distributors to sell their products on Amazon Brazil.
Another important aspect is compliance with Inmetro regulations. All toys sold in Brazil must have the appropriate quality seal to ensure safety and reliability.
Home and Kitchen
The Home and Kitchen category has been available on Amazon Brazil since 2017, establishing its strong presence in the market. The main subcategories include blenders, mixers, air fryers, coffee makers, hair dryers, vacuum cleaners, humidifiers, water bottles, and thermoses.
To succeed in this category, offering a variety of options in terms of colors, sizes, and materials is essential. It is also important to provide detailed product dimensions to ensure that purchases meet customers' needs.
International products have gained significant relevance in the marketplace because they offer items not found in the local market, creating an opportunity to compete with physical stores. Amazon promotes these products through various promotional campaigns, enhancing their visibility.
Selling on Amazon Brazil
Now that we have seen the categories with the greatest sales potential, it’s time to expand your products to Amazon Brazil!
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