Big brands spend over $30,000 just to get market share data for Amazon.
But here’s the kicker:
📉 Knowing your market share doesn’t grow sales.
📉 It won’t optimize your product pages.
📉 It won’t improve your PPC campaigns.
So why do these “rich and smart” brands willingly drop the price of a Tesla (or 15,000 protein bars) on this data?
Let’s break it down.
What is Amazon Market Share Data?
With millions of products and thousands of categories, knowing “who’s winning” on Amazon is tough.
Market share reports help brands understand their competitive position within a specific category or niche. The problem?
❌ Most market share services are expensive.
❌ They hide behind sales calls and paywalls.
❌ A single report can cost $30K or more.
Yet, thousands of brands pay for this data every year. Are they overspending? Probably. (I know of cheaper alternatives 😉)
But here’s why brands still buy in.
4 Reasons Why Brands Pay for Amazon Market Share Data
1. The Amazon Scorecard: Reporting to Executives
Many brands have dedicated Amazon teams that report to executives who don’t understand eCommerce.
🚀 Is $10 million in sales good or bad?
🚀 Could they reach $20 million, or are they maxed out?
Market share data helps these teams justify their performance and align their strategy with leadership.
2. Understanding the Market Ceiling
99% of brands don’t create a new category on Amazon.
If you launch in a $5 million niche, you can’t magically scale it to $20 million overnight—unless you go viral (and even then, it’s rare).
📊 Knowing the total market size helps brands set realistic revenue goals instead of chasing impossible numbers.
3. Competitive Insights: Who’s Winning?
Brands don’t just want to compete. They want to win.
With market share data, you can:
✔️ Identify the top competitors.
✔️ Understand why they’re winning.
✔️ Develop a strategy to take market share away from them.
And let’s be honest — it’s fun to beat your competitors.
4. Resource Allocation: Making Smart Business Decisions
Market share data helps brands decide where to invest.
📊 Should they double down on PPC?
📊 Expand their product line?
📊 Hire more Amazon specialists?
Some business decisions take months or even years to play out. A short-sighted move today can hurt growth for years. That’s why brands justify the $30K+ price tag — having a bird’s eye view of the market helps them make smarter long-term decisions.
Is $30K Too Much for Market Share Data?
Most sellers reading this probably think $30K is insane — and honestly, I agree.
Brands are overpaying.
There are cheaper and more efficient ways to get Amazon market insights without breaking the bank.
If you’re looking for affordable alternatives, there are better options available, like SmartScout. 😉
Final Takeaways
✅ Market share data won’t directly grow sales, but it helps brands make strategic decisions.
✅ Big brands use it to report performance, set realistic goals, and analyze competition.
✅ $30K is overpriced—there are more cost-effective solutions.
✅ Understanding market size and trends can give your brand a major advantage.
