Amazon has become one of the largest online marketplaces, offering an extensive range of products across categories and making it easy for consumers to find everything from high-end electronics to everyday essentials. Within this massive marketplace, certain brands stand out by generating high sales and building strong consumer loyalty.
Below, you'll learn about the 10 largest Amazon vendor brands, each excelling in a unique category and contributing to Amazon’s reputation as a one-stop shop for quality products.
Primary Subcategory: The primary subcategory by estimated 30-day sales revenue.
Estimated Monthly Revenue: The sum of the estimated 30-day revenue for all products in the brand.
Average Price: The average price for all products in this brand.
Brand Score: The composite score created by SmartScout to grade all brands from 0 to 10.
1. Apple – Renewed Smartphones
- Monthly Revenue: $337 million
- Average Price: $540.72
- Brand Score: 7.4
Apple dominates the Amazon marketplace as the leading vendor brand. Known for its premium-quality products and loyal customer base, Apple’s “renewed” or refurbished smartphones are particularly popular, offering a more affordable entry point into the Apple ecosystem. With an impressive monthly revenue exceeding $337 million, Apple’s dominance is a testament to the persistent demand for iPhones and other renewed devices.
2. Samsung – Renewed Smartphones
- Monthly Revenue: $179.97 million
- Average Price: $782.88
- Brand Score: 6.9
Another tech giant, Samsung, follows closely in Apple’s footsteps. Samsung’s renewed smartphones, often seen as premium alternatives in the Android space, are also in high demand on Amazon. While the average price of Samsung’s devices is higher than Apple’s, they still generate nearly $180 million in monthly revenue, underscoring Samsung’s significant presence in the marketplace.
3. HP – Traditional Laptop Computers
- Monthly Revenue: $168.21 million
- Average Price: $779.18
- Brand Score: 7.6
In the traditional laptop computer category, HP stands out with monthly revenue around $168 million. Known for delivering reliable and durable laptops, HP has maintained a steady brand score and strong consumer interest, particularly among budget-conscious buyers looking for powerful yet affordable laptops.
4. Ring – Home Security Systems
- Monthly Revenue: $118.43 million
- Average Price: $168.82
- Brand Score: 8.0
With smart home devices becoming increasingly popular, Ring has emerged as a top vendor on Amazon. Specializing in home security systems, Ring generates over $118 million per month. Its strong brand score of 8.0 highlights consumer trust and satisfaction in the brand’s security solutions, including video doorbells, cameras, and alarm systems.
5. LEGO – Toy Building Sets
- Monthly Revenue: $70.5 million
- Average Price: $72.28
- Brand Score: 6.6
LEGO’s toy building sets have been a favorite for generations and continue to be a major seller on Amazon. With nearly $71 million in monthly revenue, LEGO appeals to a broad demographic, from children to adult fans who enjoy intricate building sets. The brand’s moderate price point and unique products contribute to its strong performance in the toy category.
6. DEWALT – Power Tool Combo Kits
- Monthly Revenue: $65.5 million
- Average Price: $104.49
- Brand Score: 6.3
In the tools and home improvement sector, DEWALT stands out as a leader with its power tool combo kits. The brand generates over $65 million in monthly revenue, appealing to both DIY enthusiasts and professionals. Known for its durable and reliable tools, DEWALT maintains a solid position in Amazon’s marketplace as a go-to brand for quality power tools.
7. Levi's – Men’s Jeans
- Monthly Revenue: $65.07 million
- Average Price: $49.53
- Brand Score: 7.1
Levi’s, the iconic denim brand, performs well in the apparel category with its men’s jeans. Generating around $65 million in monthly revenue, Levi’s remains a top choice for quality denim at a reasonable price. Its brand score of 7.1 reflects high consumer loyalty and satisfaction with the fit, comfort, and style that Levi’s jeans are known for.
8. Sony – Over-Ear Headphones
- Monthly Revenue: $62.05 million
- Average Price: $606.05
- Brand Score: 5.3
Sony’s over-ear headphones, known for high-quality sound and advanced noise-canceling features, secure a spot on this list with approximately $62 million in monthly revenue. Although the brand score is comparatively lower at 5.3, Sony’s headphones remain popular due to their premium features, targeting audiophiles and tech enthusiasts willing to invest in high-end audio gear.
9. ASUS – Traditional Laptop Computers
- Monthly Revenue: $61.31 million
- Average Price: $1,092.56
- Brand Score: 7.9
ASUS, another leader in the laptop computer category, focuses on high-performance devices often favored by gamers and professionals. With an impressive average price of $1,092.56 and a strong brand score of 7.9, ASUS garners over $61 million in monthly revenue, showcasing its appeal to buyers seeking powerful and reliable laptops.
10. Shark – Upright Vacuum Cleaners
- Monthly Revenue: $60.88 million
- Average Price: $135.06
- Brand Score: 6.7
Rounding out the top 10 is Shark, a well-known brand for upright vacuum cleaners. Generating around $61 million per month, Shark’s vacuums are popular for their effectiveness, affordability, and durability. With a moderate brand score of 6.7, Shark continues to be a preferred choice for consumers looking to keep their homes clean without breaking the bank.
Analyzing the Top 10 Amazon Vendor Brands
Dominance of Electronics
- Tech Giants: Apple, Samsung, HP, Sony, and ASUS dominate the electronics category, particularly in smartphones, laptops, and home security systems.
- High-Value Products: These brands often sell higher-priced items, contributing significantly to their overall revenue.
Diverse Product Categories
- Consumer Goods: Brands like LEGO, DEWALT, Levi's, and Shark cater to a wider consumer base with products ranging from toys to power tools and fashion.
- Lower-Priced Items: These brands often sell products at lower price points, relying on volume sales to generate revenue.
Brand Score Insights:
- Ring and ASUS: These brands have the highest brand scores, indicating strong customer satisfaction and brand loyalty.
- Sony: Despite its high revenue, Sony has a relatively low brand score, suggesting potential areas for improvement in customer experience or product quality.
What do you think their Amazon Vendor negotiations look like?
How many people are involved?
Would any of these brands do better if they got rid of their Amazon Vendor Manager and went direct on Amazon?
Turns out, you don't need a 10 out of 10 brand score if you have a multinational brand. 60% are electronics brands. All but Levi's have average selling prices above $100.
Data sourced from SmartScout.
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