What’s the top-performing new ASIN of 2024 on Amazon?
🥇 The Dyson V8 Cordless Vacuum, pulling in over $12 million in monthly revenue.
That’s impressive—but here’s what’s even more shocking:
💡 Over 50% of sales are happening through third-party sellers.
Yes, you read that right. Amazon Retail isn’t keeping this in stock, and right now, a reseller — Valinor Tech — owns the Buy Box.
So, are resellers really dead? Not even close.
Let’s break it down.
Why the Dyson V8 is Dominating Amazon
The Dyson V8 isn’t just another vacuum — it’s an established premium brand with a strong following.
Here’s why this ASIN is crushing it:
✔️ Strong brand recognition – Consumers already trust Dyson, reducing the need for heavy advertising.
✔️ Premium price point – Higher price = higher revenue per sale.
✔️ Huge demand – Cordless vacuums continue to be a hot category, and Dyson is a clear leader.
✔️ Limited Amazon Retail stock – With Amazon struggling to keep inventory, third-party sellers are stepping in and winning the Buy Box.
But what’s really interesting here is that third-party resellers are owning the marketplace for a high-demand, big-brand product.
Are Resellers Actually Making a Comeback?
For years, people have said reselling is dying on Amazon.
🔹 Amazon Retail is expanding.
🔹 Direct-to-consumer brands are bypassing resellers.
🔹 Private label brands are taking over.
But this Dyson example proves otherwise. Resellers are still thriving when they find the right opportunities.
💡 Amazon doesn’t always keep hot products in stock — and when that happens, resellers step in and take their share of the revenue.
In this case, over 50% of sales are going through third-party sellers. That’s millions of dollars flowing to resellers instead of Amazon.
What This Means for Amazon Sellers
If you’re in the reselling game, this is proof that:
✅ Brand-name products with strong demand still create massive reseller opportunities.
✅ Even Amazon struggles to maintain inventory on high-demand ASINs.
✅ The Buy Box is still up for grabs when Amazon Retail is out of stock.
For those who thought reselling was dead, Dyson’s success story says otherwise.
Final Thoughts: Is Reselling Still a Viable Amazon Business?
✔️ The most successful new ASIN of 2024 is making $12M/month.
✔️ Over 50% of those sales are happening through third-party sellers.
✔️ Amazon Retail isn’t keeping it in stock—giving resellers a huge opportunity.
