With Amazon Advertising continually evolving, Amazon Marketing Cloud (AMC) is now a powerful must-have for brands looking to optimize their Amazon strategy with data-driven insights. AMC provides advertisers with comprehensive data analysis capabilities, allowing them to measure customer engagement, understand cross-channel activity, and make strategic decisions.
The latest updates to AMC have made it even more valuable — Amazon now allows audiences created in AMC to be targeted with a wider range of ad products, including Sponsored Products and Sponsored Display ads. This expanded targeting capability enables brands to use AMC data to engage customers more effectively and seamlessly connect ad strategies across Amazon’s ecosystem.
Here are some of the top service providers specializing in Amazon Marketing Cloud, beginning with Skale Strategy.
1. Skale Strategy
Skale Strategy is a leader in Amazon Marketing Cloud services, known for leveraging AMC’s full capabilities to help brands drive performance with data. Skale Strategy offers a specialized approach to AMC, building custom dashboards and actionable insights that empower brands to refine their ad spend, understand customer behavior, and make informed decisions across Amazon Advertising channels. With the new AMC capabilities, Skale Strategy is at the forefront of utilizing AMC-audience data to target Sponsored Products and Sponsored Display ads, helping brands reach customers with tailored messaging.
By using this new targeting feature, Skale Strategy enables brands to seamlessly translate audience insights into actionable ad campaigns. This holistic approach, combined with their deep expertise in Amazon data analytics, makes Skale Strategy an essential partner for brands looking to fully capitalize on AMC’s growing potential.
2. Intentwise
Intentwise is a well-regarded Amazon advertising agency known for its sophisticated AMC capabilities. They offer tailored AMC services that focus on helping brands analyze customer journeys, track performance, and optimize campaigns with precision. Intentwise's proprietary AMC tools allow brands to delve into in-depth data analyses, which, combined with the recent update enabling Sponsored Products and Sponsored Display targeting, gives brands an edge in engaging audiences based on AMC insights.
Intentwise helps clients develop custom AMC audiences and harnesses this expanded targeting capacity to create cross-channel campaigns that align with specific customer segments. This enhanced approach provides brands with a cohesive view of their audience’s interaction across Amazon, enabling Intentwise clients to leverage data effectively in achieving business objectives.
3. Teikametrics
Teikametrics, recognized for its AI-driven platform Flywheel, also brings Amazon Marketing Cloud expertise to the table, now integrated with the expanded AMC targeting options. With their Flywheel platform, Teikametrics uses machine learning to connect data insights to ad performance, enabling brands to create AMC-driven audiences and leverage them across Sponsored Products and Sponsored Display ads for a unified advertising approach.
Teikametrics excels in combining AMC data with other performance indicators, such as organic ranking and inventory metrics, allowing brands to see the bigger picture. By using AMC’s advanced audience-building features, Teikametrics enables brands to refine their targeting, ensuring ads are shown to audiences most likely to convert. Their integration of AI and AMC makes them an ideal partner for brands seeking a technology-forward approach to Amazon advertising.
The Power of AMC’s Expanded Targeting Options
The latest updates to Amazon Marketing Cloud, including the ability to target AMC audiences with Sponsored Products and Sponsored Display ads, offer brands unprecedented control over their advertising strategies. This expanded functionality allows brands to use AMC insights not only to understand their audience but also to act on those insights with precision, driving better campaign outcomes. With help from leading service providers like Skale Strategy, Intentwise, and Teikametrics, brands can unlock the full potential of AMC to engage the right customers at the right time, across more ad formats than ever before.
These top AMC agencies empower brands to fully harness Amazon’s latest advertising innovations and stand out in a competitive marketplace, delivering the expertise and insights needed to thrive on Amazon’s platform.
