Private Label

For Private Label operations, knowing what subcategories in Amazon bring in the big dollars is key.

With the Subcategories tool, this is easier than ever.

All you have to do is click on the tab, search the Subcategory you want, and look for the Monthly Revenue Estimate. It is important to note that certain subcategories from different branches might have the same name.

In this instance, it’s always a good idea to look for the entire tree, as well as the Context column.

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When looking to get into new market niches, it’s important to consider the competition, as well as how fruitful the venture could be.

SmartScout’s Subcategories tab is here to take you through a top-down analysis and show you just where you should consider putting your time and resources.

The first step is to filter for Amazon’s presence in the subcategory. If they have a high percentage of the revenue, then you know if will be difficult to make room for yourself there. This can be done by examining the Amazon Revenue Share versus the Seller Revenue Share.

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Next, you’ll want to look at the average number of sellers, number of brands, and number of ASINs. These will help you understand how big both the subcategory itself and the competition within are.

Finally, clicking on the magnifying glass icon and selecting “Brands” and “Products” will help you to analyze who the top performers are, what marketshare distribution looks like, and what types of products will give you the best success.

Knowing your brand’s position in a market is crucial to developing a strategy and performing competitor analysis.

With SmartScout, you can have a quick understanding of where you are in the race with just a few clicks.

If you’re looking for a specific brand, just search for it in the Brands tab.

From there, click on the magnifying glass icon and select Dashboard. In the bottom left corner of this view, you’ll not only see how much money you make from each subcategory, but the percent of the market that you account for.

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If you’re interested in looking at things from a subcategory view, just search for the one you want in the Subcategories tab.

Select the magnifying glass icon and click “Brands”.

From there, you can see a list of every brand in the subcategory, their revenue, their percent of the marketshare, and how that percentage has changed over 30 days.

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SmartScout learns about every ad on Amazon that we can. We like to see what competitors are doing and so we had this crazy idea that you might like that as well.

Here’s a supplement brand that advertises a lot.

With AdSpy you can see what keywords they are prioritizing. It’s a competitive world out there and this is the only place you not only see your own win rates but those of your competition. You can filter the hundreds of keywords and hopefully, there are some opportunities you can use.
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Amazon gives recommendations. We think it’s better to see what actually is going on.

Instead of having to bring your own keyword list. We do that for you.

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Just type in an ASIN and we do all the heavy lifting. For every product on Amazon.

Nice.

You definitely want to look at the chart on the right to see how it’s trending. Up… down.. sideways. Well… we prefer up.

We also have the intent of the keyword. Intent is data directly from Amazon. This is how likely the shopper is to buy the first three products. High, Medium, Low. All of them have advantages.

Then we have the rank score. That’s basically how many organic impressions this gets you. Higher the search volume and the higher you rank, the hirer your score!

Gaining a competitive edge on your rival brands has many different sides to it, but one that is truly integral is keyword understanding. What your competitors are doing relative to other brands can seem totally out of reach, but thanks to SmartScout, it’s quite real.

Simply search for the competitors brand that you’re interested in using the Brands tab, then click on the magnifying glass icon and select “Search Term” and “Keyword Detective”.

This will pull up Venn diagrams for both paid and organic keywords for your selected brand, as well as two others. You can click on any section of the diagram to see a more specific breakdown of the terms, and you can even choose different brands to compare if you want.

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You’re here to be a winner, and the best way to win is to win on the most relevant keywords.

We want you to be there so we built a relevancy quadrant. This lays out every keyword by search volume and relevancy to a product.

Don’t spend money winning where it doesn’t matter. Find keywords in the target quadrant and unleash your marketing engine!

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Tracking progress overtime can help you know if you can expect success in the long-term, or if it could just fade away soon.

Fortunately, SmartScout is here to help you know how the data looks not just now, but in the past as well.

Once you find either a brand or a subcategory that you would like to know more about, just click on the magnifying glass icon and select Scope.

From there, you’ll be taken to a page that shows the revenue from up to 2 years ago. Better yet, if you’re looking at a brand’s data, you can see their breakdown by subcategories they sell in, and if you’re looking at subcategories, you can see how the brands make up that revenue.

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With SmartScout, we don’t provide customer data.

We would recommend finding another data source and using that in tandem with SmartScout for a complete understanding of the context.

With SmartScout, we don’t provide specific purchase per customer information.

We would recommend finding another data source and using that in tandem with SmartScout for a complete understanding of the context.

When looking for what search terms to tie to your product, there’s always a time when you want to make sure that they’re going to help your product get sold.

SmartScout is here to make sure that you can figure out that very criteria. All you have to do is open the Search Terms tab, type in an ASIN that you want to research, and go to the Rank Maker tab.

We’ll show you all the search terms tied to the product, and we’ll tell you under the Intent column which ones are Low, Medium, or High. You can even filter them out to make sure that you only see what you want.

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Amazon’s fulfillment services are a great way to take some of the logistics stress off of our plate — provided you can navigate the fees.

Fortunately, SmartScout has you covered with the FBA Calculator.

Simply take an ASIN from your catalog, paste it into the calculator, and search. We’ll instantly pull up the product, along with its dimensions and corresponding fees.

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Our FBA Calculator is excellent for helping you understand fees, but it can also show you how much you could save per sale if the product complied with the next lowest tiers. We even take it a step further, and can give you projected profits if you put in your selling price, costs, and unit sales.

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Launching a powerful new product can be a great way to capture more marketshare and establish a dominant position in the ecosystem. However, you have to be sure that it’s a product that will do well.

Thankfully, SmartScout’s product database is here to help.

After opening the Products tab, simply input ASINs for either a competitors product or your own. You’ll have a wide range of data at your fingertips to begin making decisions.

If you’re entering your competitors products, this can be a great way to see where they might be vulnerable. Look at their BuyBox price, and see if you could make a similar product and sell it cheaper, or rely on higher reviews to give you an edge.

You can also look at their Product Page Score, which is how well-optimized their listing is. If you can release a similar product with better listing structure, then you could steal some traffic away from them. This can also be useful to evaluate your own products, and take their pages to the next level.

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What are all these circles you’re wondering? Each of these represents a body of keywords that each brand is ranking on.

Here we can see the overlap. We can click through and see what search terms are unique to each brand.
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We can do this for products and brands. This is useful to understand what keywords are unique between products. You can then employ them in SEO strategies for growing your organic presence of your brand.