Hasbro Amazon Revenue and Market Position

Hasbro's portfolio of brands has achieved an impressive milestone, generating over $35 million in monthly revenue on Amazon, according to aggregated public data. This success highlights Hasbro's strategic focus on digital transformation and e-commerce optimization.

The data reflects the effectiveness of targeted marketing strategies, competitive pricing, and robust brand presence, positioning Hasbro as a dominant player in the market.

Hasbro Brands Revenue on Amazon Table

The Portfolio brands of Hasbro on Amazon with key columns indicating their position on the Amazon US Marketplace.

Brand Primary Subcategory Market Share in Top Subcategory Estimated Monthly Revenue 1 Month Growth
Transformers Action Figures 12% $6,833,607 44.0%
NERF Toy Foam Blasters 36% $5,124,839 33.0%
Play-Doh Kids' Art Clay & Dough 39% $5,120,923 92.0%
Star Wars Action Figures 3% $4,303,193 42.0%
Monopoly Board Games 5% $3,615,737 57.0%
Baby Alive Dolls 5% $2,541,983 137.0%
BEYBLADE Novelty Spinning Tops 30% $1,850,253 116.0%
Playskool Push & Pull Baby Toys 11% $1,067,496 27.0%
Peppa Pig Action & Figure Playsets 1% $962,056 33.0%
Littlest Pet Shop Action & Figure Playsets 2% $943,724 96.0%
G.I. Joe Action Figures 2% $823,454 39.0%
My Little Pony Action & Figure Playsets 1% $767,481 111.0%
Power Rangers Action Figures 1% $633,534 28.0%
PJ Masks Action & Figure Playsets 1% $409,223 23.0%
Jenga Stacking Games 6% $199,448 -15.0%
Connect 4 Board Games 0% $37,629 68.0%

Hasbro Amazon Seller Positioning

This next graph shows additional data points that are helpful for understanding Hasbro's positions.

Brand Brand Score Average Number of Sellers Dominant Seller Dominant Seller Sales Percentage
Transformers 7.0 12.1 Amazon.com 80%
NERF 8.1 8.9 Amazon.com 87%
Play-Doh 8.2 13.7 Amazon.com 95%
Star Wars 6.5 4.6 Amazon.com 67%
Monopoly 7.1 10.7 Amazon.com 75%
Baby Alive 8.5 9.2 Amazon.com 93%
BEYBLADE 7.9 10.8 Amazon.com 85%
Peppa Pig 7.3 2.3 Amazon.com 83%
Playskool 8.5 4.6 Amazon.com 85%
Littlest Pet Shop 7.1 4.3 Amazon.com 94%
My Little Pony 6.0 3.7 Amazon.com 81%
G.I. Joe 8.6 25.8 Amazon.com 75%
Power Rangers 7.8 7.8 Amazon.com 54%
PJ Masks 8.5 4.4 Amazon.com 68%
Jenga 8.8 1.0 Amazon.com 100%
Connect 4 7.2 6.5 Amazon.com 100%