Jackery is crushing it on Amazon, generating over $6 million per month on a single product — and they’re doing it by leveraging one of the biggest coupons on the platform.
They’re giving away a $700 discount on a single ASIN.
So why would Jackery slash their prices this much? And more importantly, how can other Amazon sellers use coupons to drive more sales and increase conversions?
Let’s break it down.
Amazon allows sellers to offer coupons as a way to boost sales and increase visibility.
Here’s why they work so well:
✅ Coupons trigger a bright green badge on search results and product pages. (Badges are a powerful conversion driver!)
✅ They make discounts feel exclusive—customers see them as a limited-time deal, even if they’re always available.
✅ They boost both click-through rate (CTR) and conversion rate (CVR)—two of the most important performance metrics for Amazon sellers.
✅ Customers love bragging about “great deals”—which fuels word-of-mouth marketing.
Jackery has perfected the art of couponing by structuring their pricing in a way that maximizes both conversions and profits.
Jackery’s Smart Coupon Strategy
Jackery’s massive $700 coupon isn’t just a discount — it’s a strategic pricing play.
Here’s how they do it:
1. They Constantly Adjust Their Pricing
Jackery regularly changes the price of this ASIN, shifting between $2,200 and $3,700 (as seen in SmartScout’s extension).
This allows them to manipulate perceived value and ensure their coupons always feel like an incredible deal.
2. When They Price Higher, They Offer a Deep Coupon
When the product price is closer to $3,700, they attach a massive $700 coupon — making it look like an unbeatable offer.
This triggers more clicks and conversions because customers feel like they’re getting a bargain.
3. A Large Percentage of Customers Forget to Use the Coupon
Here’s the kicker: Many buyers forget to clip the coupon, meaning they pay the full $3,700 price.
For Jackery, this means they’re actually making higher profits from customers who don’t redeem the coupon while still benefiting from the increased visibility and conversion boost.
4. Customers Don’t Use Price Trackers
Most shoppers don’t track historical pricing — they just see the green coupon badge and assume they’re getting the best deal possible.
When people see “$700 OFF” in big green text, they’re far more likely to:
✅ Click through to the listing
✅ Make a purchase
✅ Tell their friends about the great deal they got
Even if the product was cheaper last month, the coupon makes it feel like a steal.
5. More Clicks + Higher Conversions = Millions in Profit
At the end of the day, Jackery is making millions by using a psychologically powerful pricing strategy:
🔹 Higher base price = higher perceived value
🔹 Deep coupon discount = strong click-through & conversion boost
🔹 Missed coupons = even more profit
It’s a win-win strategy that every seller should be paying attention to.
What Amazon Sellers Can Learn From This
🔹 Coupons are one of the most powerful levers Amazon brands can use to boost CTR & CVR.
🔹 Amazon still allows price changes alongside coupons. Something sellers can take advantage of.
🔹 Customers are driven by perceived discounts, not just actual price drops.
🔹 Not every shopper redeems their coupon, which means sellers can still make strong margins.
If you’re not testing coupons on Amazon, you’re leaving a massive opportunity on the table.
